Privacy and Cookies Policy

Aqualine by Alway (part of the Alway Loughborough Ltd group) is committed to maintaining the privacy and security of your personal information and complying with relevant data protection legislation. Please take the time to read this Privacy Policy, as it provides information about the types of Personal Information Aqualine by Alway may collect and how it is used and protected. 

You can be assured that we will never ever sell your details to a third party and we will always take care to keep your details safe. Please see below our GDPR compliant Privacy Policy wording.

This privacy policy explains how Aqualine by Alway use any personal information we collect about our customers. This also covers the data and cookies obtained from the visitors to our website.

Aqualine by Alway may change this policy from time to time by updating this page. You should check this page periodically to ensure that you are happy with any changes. This policy is effective from 1st September 2022.

What we collect

We may collect the following information:

  • Name, company name and job title
  • Contact information including email address
  • Demographic information such as postcode, preferences and interests
  • Other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.


We are committed to ensuring that your information is secure. To prevent unauthorised access or disclosure, we have put in place suitable procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added, and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement.

Controlling your personal information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the General Data Protection Regulation 2018. 

[email protected]

If you believe that any information we are holding on you is incorrect or incomplete, please email us on [email protected]. We will promptly correct any information found to be incorrect.

Cookie Policy

We use a number of different cookies on our site. If you do not know what cookies are, or how to control or delete them, then we recommend you visit for detailed guidance.

You can manage your consent preferences to accept or reject our use of various categories of cookies, which are not strictly necessary, by clicking on the “cookie settings” button below.

The list below describes the cookies we use on this site and what we use them for. 

If you want to block all cookies you may be able to do so by activating the settings in your browser(s). However, if you use your browser settings to block all cookies (including those strictly necessary for our website to function) then you may not be able to access all or parts of our website.

These are cookies that are set by this website directly.

Google Analytics: We use Google Analytics to collect information about visitor behaviour on our website. Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. This Analytics data is collected via a JavaScript tag in the pages of our site and is not tied to personally identifiable information.We therefore do not collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are.

We also use Google Analytics in order to advertise our website, to users who have visited and/or taken action on our website, through the use of remarketing and retargeting. These adverts are generally in the form of imagery, that are placed on websites across the internet. This is done through Google’s advertising platform – Google Ads.

You can find out more about Google’s position on privacy as regards its analytics service at

The Google Analytics opt out browser add-on is available for most browsers and can be found here: for those who wish to opt out of Google Analytics cookies altogether.

WordPress: Our websites runs the popular WordPress CMS and cookies are used to store basic data on your interactions with WordPress, and whether you have logged into WordPress. We use a session cookie to remember your log-in for you if you are a registered user and we deem these as being strictly necessary to the working of the website. If these are disabled then various functionality on the site will be broken.

More information on session cookies and what they are used for at

Third Party Cookies

These are cookies set on your machine by external websites whose services are used on this site. Cookies of this type are the sharing buttons across the site allow visitors to share content onto social networks. Cookies are currently set by LinkedIn, Twitter, Facebook, Google+ and Pinterest. In order to implement these buttons, and connect them to the relevant social networks and external sites, there are scripts from domains outside of our website. 

You should check the respective policies of each of these sites to see how exactly they use your information and to find out how to opt out, or delete, such information.